Advertising PPT: Definition, Examples, Characteristics
Definition of Advertising:
Advertising is a way of communicating with a product’s or service’s users. Advertisements are paid communications that are designed to enlighten or persuade their audience.
Even if most individuals are ignorant of it, advertising is always present. In today’s environment, advertising uses every available channel to get its message across. Television, print (newspapers, magazines, journals, and so on), radio, media, internet, direct sales, banners, flyers, competitions, sponsors, posters, attire, events, color, sounds, visuals, and even people are utilized to accomplish this. Advertising has three major goals: to inform consumers, persuade them to buy, and remind and strengthen the brand message.
Examples of Advertising:
- Print Advertising: Newspaper, magazine, and brochure advertisements. Jeep’s ad, “See whatever you want to see,” is an excellent example of effective print advertising.
- Broadcast Advertising: Television and radio commercials are examples of broadcast advertising. The Coca-Cola commercial “I’d like to buy the world a Coke,” which premiered in 1971, is the most famous television commercial in the world.
- Outdoor Advertising: Hoardings, banners, flags, wraps, and other forms of outdoor advertising. For example the Audi hoarding
- Digital Advertising: Advertisements that appear on the internet and on digital devices are referred to as digital advertising. When accessing websites like Facebook, Twitter, etc. one may come across digital picture advertisements.
Characteristics of Advertising:
- Paid Form: Paid advertising necessitates the production of an ad message, the purchase of an ad media slot, and the monitoring of advertising efforts on the part of the advertiser (also known as a sponsor).
- Promotion tool: Advertising is a component of an organization’s promotion mix.
- Advertising is a form of one-way communication in which brands communicate with customers through various channels.
- Personal Or Non-Personal: Advertising can be non-personal, such as on television, radio, or in newspapers, or extremely personal, such as on social media and other cookie-based ads.